How to use Google analytics for your Edinburgh business
By Published On: July 12, 2022Categories: Search Engine Optimisation (SEO)

Introduction

Edinburgh is a city in Scotland that is well known for its history, culture, and tourism. Edinburgh is also becoming increasingly well-known for its local SEO efforts. In order to help businesses in Edinburgh rank higher on search engines like Google, there are many different SEO tools that can be used. The top 10 SEO tools for local SEO are: 1. Google Analytics, 2. Moz, 3. SEMrush, 4. Ahrefs, 5. Spyfu, 6. Majestic, 7. Raven Tools, 8. SE Ranking, 9. KW Finder, and 10. Whitespark.

In this article we will be focussing on Google Analytics.

Google Analytics

Google Analytics is one of the most popular SEO tools available. It helps you track your website traffic and see where your visitors are coming from. You can also use it to see which pages are most popular and which ones need improvement. Edinburgh businesses can use Google Analytics to track their local SEO progress and see where they need to make changes.

How to sign up to Google Analytics

Signing up for Google Analytics is a great way to improve your SEO and track your website traffic. You can create a free account by going to https://analytics.google.com/.

Google Analytics is a very powerful tool, and there is a lot of information that you can collect about your website traffic. You can find out where your traffic is coming from, what keywords they are using to find your site, and what pages are most popular.

Edinburgh businesses can use Google Analytics to track their local SEO efforts and see how they are performing. By tracking your website traffic, you can see which keyword phrases are bringing people to your site, and which pages are most popular. This information can help you to adjust your Edinburgh local SEO strategy and improve your results.

If you are not already using Google Analytics, I highly recommend that you sign up for a free account and start tracking your website traffic. It is a valuable tool that can help you to improve your Edinburgh local SEO.

How to add your domain name to your google analytics account

Adding your domain name to your Google Analytics account is a very simple process. You just need to make sure that you have the correct Google Analytics code generated for your website. Here are the steps to add your domain name:

1) Log in to your Google Analytics account.

2) In the left-hand column, click on the “Admin” link.

3) In the Admin console, click on the “Property Settings” link.

4) Find the “Domain Name” field and enter your domain name.

5) Click on the “Save” button.

And that’s it! You’ve now added your domain name to your Google Analytics account.

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